Actually, our water filters are not new at all; they are simply new to the residential customer and the Home Builder's Industry.  SMF is the latest innovation from the Industry Leader in Filtration Technology.  We have been in business for 25 years, always on the leading edge of better, easier to use products used by the world's largest beverage producers like Coca-Cola® and Pepsi® as well as 24,000 restaurants across the United States.

No water filter on the market today is easier to install or easier to scale to the size of each home's needs.  We also have the best values.  Most whole house water filters only reduce chlorine and sediment.  Purchasing a whole house water filter with the same contaminant reduction as ours costs thousands of dollars more.